Ink on paper, Atoms to Pixels
Human at the Helm, Pen in Hand. Every product starts as a line. Thinking out loud — in ballpoint, in marker, on the iPad Pro — the human craft of drawing will gain in importance.
Sketching is where the work begins — fast, efficient and honest. It's how an idea survives contact with reality before anyone commits anything to atoms. Ink on paper, atoms to pixels.
Two tools, one habit: a pen that's always in a pocket, and the iPad Pro for when an idea needs colour, layers and infinite canvas.
A long collaboration with Concepts — the "smarter sketching" app — led to becoming an official Concepts Creator, sharing technique with their community.
Drawing, live
Pencil to screenThe hand, the canvas and the timelapse — concept work as it actually happens.
Over the shoulder — sketching a product on the iPad Pro
Smarter sketching, in motion
A demo reel made for a product-design class at Auburn University — sketching workflow from blank canvas to rendered concept.
On iPad
Concepts · Apple PencilVector-precise where it matters, loose where it counts — product sketches, lighting studies and strategy maps drawn entirely in Concepts.
Ten thousand hours in. Let's continue to draw it.
bartmassee@gmail.com · +31 6 8120 6196 · Netherlands