About
Driven by curiosity and three decades of design practice — I work with founders and teams to frame & shape the ideal, then draw the path that gets it there: from first sketch to tangible Product design.
Bart Massee Design is the industrial design studio of Bart Massee, in the Netherlands. The work lives where physical products meet emerging technology: tangible product design, high-end visualization and animation, immersive XR, and AI folded into the process — not bolted on. All innovation is teamwork. The habit is to find the real mission behind the brief, then lead the design and marketing people to show something magic — then through organized sprints and research steps towards the final product definition.
A product designed from zero, a concept visualized to review the design, or a virtual space that lets you experience a concept from any angle before it exists — the studio runs the full arc from sketch to shipping of concept design for DFM. The toolkit gets sharpened daily, often alongside the people who make the tools.
Capabilities
What the studio does01
Product Design Innovation
From first principles to refined concepts — products that are simple, functional and visually striking.
02
CAD & Engineering
Production-ready surfacing and mechanical detail, in desktop CAD and VR tools like Gravity Sketch and custom Unity HDRP environments.
03
Visualization & Animation
High-res renders and animations that sell an idea before tooling is cut.
04
XR & Virtual Spaces
Unity-built immersive experiences — presentation spaces, product stories and prototypes on Quest.
05
AI-Embedded Workflows
Generative tools integrated into the design process for speed and breadth of exploration. With the Karpathy method, we train custom tools and build software and add-ons where needed for the task.
06
Design Strategy
Three decades for global brands and startups — reading the real mission, thinking in roadmaps, knowing what to build and why. (The TU roadmap book showcases Bart's Wake-Up-Light roadmap process.)
07
Software & Prototyping
Apple Developer — I prototype and scaffold software concepts that enhance the human interface and make data human-readable.