FounteynBart Massee Design — Product & retail launch

Founteyn

Client

Founteyn

Discipline

Accessory · DFM · Visualization

Year

2024

Tools

Sheet metal · Blender

The No-Tools Kit — a flat-pack accessory for storing and organizing the pods

The No-Tools Kit, original concept — flat to ship, rapid Blender visualization, human build

An accessory to store the pods — and a Blender studio to show the whole set.

For Founteyn we helped develop an accessory for storing and organizing the pods — a sheet-metal piece engineered to fold almost flat for shipping and build with no tools. Alongside it, we visualized their beverage machine with the accessory configurations — for customer testing and marketing — using a Blender studio as a virtual photo booth.

The accessory

Storing & organizing the pods
The sheet-metal accessory — an f-shaped tiered holder

The “f” holder — sheet metal, three tiers

The holder loaded with pod packs in sunlight

Loaded — pods within reach

Made for manufacture

From prototype to batch
Prototype pieces in steel, black and white

Prototypes — finding the fold

Rows of finished holders ready to ship

A batch, ready to ship

A virtual photo booth

The set, visualized in Blender
The beverage machine and accessory, rendered in a Blender studio

The beverage machine & accessory — for testing and marketing

The machine staged in a Blender studio scene

A Blender studio as a virtual photo booth

The team

All projects are always team work. In the team I drive the vision, project-manage, build the prototypes, make the presentations and C-suite pitches, and build energy towards and during the execution.

This project was designed in a team dynamic with Business and Marketing members such as Sarah Gallego and the Founteyn founder Boyd Mulder.

Modelmaking, prototyping and 3D-print production by Bas Hesselink of IDAP — a former AIVE classmate.

Founteyn · Bart Massee Design

Launching a product? Let's talk.

bartmassee@gmail.com · +31 6 8120 6196 · Netherlands

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