HP · Metal JetBart Massee Design — Future factory

Metals — Hive

Client

HP — Metals

Discipline

Product design · World building

Year

2021

Idea

A factory that grows, cell by cell

The hive at scale — a dark factory hall filled with hexagonal metal-print cells

The hive at scale — a small factory of cells

What if a metal 3D-print factory grew like a hive — one hexagonal cell at a time?

A future-factory vision for HP metals printing, made with the HP team. The idea was a hexagonal print cell that clusters into hives, stacks into towers and scales from a small shop to a full hall — autonomous material flow, with humans exactly where they matter.

Cell, hive, stack

The modular family
The hive — hexagonal print cells clustered like petals around a core

The hive — cells around a core

A single hive unit with operators at human scale

One hive, human scale

Eighteen cells stacked into a tower

Stack ×18 — the tower

Small shop layouts — 9, 18 and 30 cell configurations

Small shop — 9, 18, 30 cells

Factory as machine

Flow, scale, energy
Understanding flow and scale — balancing human presence versus autonomous AI-driven production

Flow & scale — human presence vs autonomous production

The factory under its own wind turbines — CAD study

Powered on site — the hall under its own turbines

Sketchbook

Annotated worlds
Annotated hive isometric — power, data, materials routed in orange

Power, data, materials — routed through the hive

Section sketch — sorting in the attic, producing on the floor, recycling in the basement

The section — sorting, producing, recycling

Plan sketch — automated materials management around the operators

Automated materials management

Elevation study — a calm row of four print cells

The elevation — a calm row of cells

Design architecture form — references and form studies, progressive and rugged

Design architecture — progressive, rugged precision

The team

All projects are always team work. In the team I drive the vision, project-manage, build the prototypes, make the presentations and C-suite pitches, and build energy towards and during the execution.

This project was designed in a team dynamic with Business, Engineering and Design team members such as Kai Halsinger and Wes Schalk.

HP · Bart Massee Design

Got a factory in mind? Let's talk.

bartmassee@gmail.com · +31 6 8120 6196 · Netherlands

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