HyperX — Phygital
The phygital headset — printed metal, laser-lit
Phygital — where a 3D-printed metal part unlocks a virtual world.
A limited-edition program for HyperX, made with the HP and HyperX teams. The idea was to link the physical to the digital: metal-printed ear caps and collectibles, artist editions with Bella Poarch and Zedd, virtual stores and numbered drops — every part with its own digital twin.
Printed metal, worn loud
Metal Jet ear caps
Gold lattice — printed, plated, worn
Part design — printed metal on the battlestation
A or B — patterns on the ear
Print loop 1 — iterate, plate, ship
Shipped — the medallion, grid-reinforced
Artist editions
Bella Poarch · Zedd
Bella Poarch — special limited edition
Zedd — Cloud2 metal cap & stand
“Build a Stitch” — headset meets avatar
Headband & fabric — stitched materials
Virtual worlds & drops
Stores, zones, twins
The virtual mall — drops land in-world first
Creators Zone — the virtual hangout
5/100 — virtual IRL, the numbered twin
All projects are always team work. In this team I focused on expanding the potential of the vision-seeds — I drove the concept build, helped with project management, built the prototypes, made the presentations and C-suite pitches, and built energy towards and during the execution.
We built custom design ideas for HyperX ambassadors like Zedd and Bella Poarch.
This project was designed in a team dynamic with HyperX Business, Engineering and Design team members such as Maxime Rosello, Luke Thomas, Dustin Illingworth, Dan Kelley, Pierre Kaiser and James McCutcheon.
Got a drop in mind? Let's talk.
bartmassee@gmail.com · +31 6 8120 6196 · Netherlands