Philips Avent
Avent Natural — the feeding range, three sizes
Designing for the smallest users — and their tired parents.
The purpose was to rethink baby feeding for Philips Avent. It began as concept sketches in 2007 — a bottle that feels natural in a small hand, a circular grip, soft cap colours — and grew with the Philips team into the whole family around feeding: pumps, steriliser, the lot.
The concept
Early studies · 2007
“Cute little one” — form study, three subtle cap colours
Circular grip · logo in the middle · a sense of tradition
The family
From concept to shelf
The full Natural family
The 4oz — for the first weeks
Natural — the 9oz trio
Beyond the bottle
Care around feeding
Comfort pumps — manual to twin electric
3-in-1 steam steriliser
All projects are always team work. In the team I drive the vision, project-manage, build the prototypes, make the presentations and C-suite pitches, and build energy towards and during the execution.
This project was designed in a team dynamic with Business, Engineering and Design team members such as Elodie Thomas, Peter Smith, Boyd Mulder and Michiel Cornelissen.
Got a product in mind? Let's talk.
bartmassee@gmail.com · +31 6 8120 6196 · Netherlands