Oral Healthcare
I have known Bart for over two decades, and recently we started working together on an exciting new project at INTIV focused on addressing human behavior challenges in oral care. Throughout the years, Bart has consistently proven to be reliable, creative, and highly professional. He brings a wealth of experience, a collaborative mindset, and a hands-on approach that helps move projects forward across multiple areas. His ability to combine strategic thinking with practical execution makes him a valuable asset to any team.
The whitening system — lift, wear, whiten
Twice a day, two minutes — design that earns its place in the most personal routine.
The brief was to design across the Philips Sonicare range: the whitening system, premium travel cases, the craft of materials and finishes — and, with the Philips engineering team, the intelligent electronics hiding inside every handle. Care you can feel, twice a day.
The whitening system
Pod, mouthpiece, light
The pod — charge, clean, store
The mouthpiece — light where it works
Craft & detail
Materials & finishes
Glass, chrome, soft-touch, bristle — the CMF palette
Premium & travel
The case that charges anywhere
Premium travel — excitement, funding, filled roadmaps
Qi charging · premium fabrics · easy-wipe interior
Sketchbook & engineering
From seeds to circuit boards
The brand experience — evolutionary perfection
Planting seeds — sketching the energy path
Intelligent control — a brain in every handle
All projects are always team work. In the team I drive the vision, project-manage, build the prototypes, make the presentations and C-suite pitches, and build energy towards and during the execution.
This project was designed in a team dynamic with Business, Engineering and Design team members such as Edouard Gebski, Joerka Koenders, Sal Primo, Brendan Hutchieson, Ted Yuan, Nick Freeman, Leo Ochoa, Esther Beckers, Esther van Houdt, Babette Keizer, Raymond Wong, and many others.
Got a product in mind? Let's talk.
bartmassee@gmail.com · +31 6 8120 6196 · Netherlands