Industrial design studio — product innovation, visualization & animation, XR experiences and AI-embedded design workflows

PrintBart Massee Design — Selected Work · HP

Office Printing

Client

HP — design studio

Year

2017 — 2020

Discipline

Industrial design · CMF · workspace concept

Tools

Concepts · KeyShot · Blender

Scan Renaissance by HP — the integration of luminaires in office object design

Rethinking the office printer as a piece of the workspace, not a beige box in the corner — mobile, modular and human, in finishes that bring an emotional element to the space.

The Piazza range: printers that roll, hang and wall-mount, with progressive finishes and a calm, screen-led interaction. Mapped out with the HP design team, it grew from single units to a full ecosystem of options across the modern office.

Concepts

Form & future directions
Tools to make your Kickstarter grow — maker concept

Tools to make your Kickstarter grow

The Piazza range

Wall · hall · roll · hang
The Piazza range — ecosystem of mobile printer options

An ecosystem of options & finishes

Custom progressive finishes and colour options

Progressive finishes & colour

Two lobby cube printer units with touchscreens

Lobby units — “How can we help?”

In the workspace

Find your print, on your path, to your work
Printer units in a colourful office lounge

Office lounge

Printer in a workspace interior

Workspace interior

Concept simulation in a large office space

In-space concept simulation

Wall-mount and floor printer concept

Wall-mount & floor units

Design language

HP product portfolio — form principles
Our Product Design system — brand language

A product design system

Paper to Form — core building blocks

Paper to form — building blocks

Our Form Language — printer lineup

Form language

Product portfolio lineup — desktop to floor units

Portfolio lineup

The team

All projects are always team work. In the team I drive the vision, project-manage, build the prototypes, make the presentations and C-suite pitches, and build energy towards and during the execution.

This project was designed in a team dynamic with Business, Engineering and Design team under the leadership of Ken Musgrave, across the HP design teams in Vancouver, Singapore and Boise.

Next project

Home Printing

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Got a product in mind? Let's talk.

bartmassee@gmail.com · +31 6 8120 6196 · Netherlands

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