From Chore to Choice, A decade of Oral Care Design

Habits are very difficult to change.

What if we could get people involved in an Oral Care routine, by creating products they care about?
What if we designed the most beautiful toothbrush in the world?

 We focussed on designing experiencs and products, that make an positive impact in peoples health routine.

The Mouth is the gateway to overall Health.

We introduced Diamond Clean and the Airfloss, and then the Black Edition Diamond Clean.

The rest is history.

a slow but steady evolution, From Chore to Choice.

Philips Oral Healthcare | Sonicare

Philips Design team Health & Wellness

45 Interntional design awards from 2006-2016

Bart Massee | mobile +31 681206196 | bartmassee@gmail.com