Discovery

Depending on your project:

Briefing through an open interview to discover the Core project scope and Latent Needs/ Customer Insights.

Definition of  a Succint Project brief.

Possibly doing Visual Mapping.

Desktop studies to get a full view of the landscape.

Framing

From Customer Insights, Megatrends, to Technology input,

we frame the project goals with a Creative Framework.

This Creative Framework will be used to guide all project reviews, and ensure a brand aligned mission is defined early on.

Ideate and Prototype

The divergent phase explores a variety of Concepts with the help of Ai.

An abundance of options is rapidly filtered down towards a fit, guided by the Creative Framework.

Prototypes, Presentations and Pitch movies are examples of possible deliverables.

This divergent convergent process allows us to rapidly zoom in on promising solutions.

Testing occurs in various forms, from Surveys, to interviews, to on site physical prototype testing.

Focus is on processes such as:

Tool, Process and Software optimization

Craftmenship, Mastery

Learn something new everyday

Adapt to latest AI tool updates (Vizcom, Krea, Luma, OpenAi)

Sharpen the Saw. Prototype everyday. Deliver and Test

Test and Optimize

Delivering Roadmaps, Renderings, Movies, Presentations, Visual mappings, Code structures, Cad files, mockups and more.

Testing through various refinement loops and Refinement loops.

Defining Intellectual property opportunities, to ensure these are nailed down securely, prior to moving forward.

Other steps depending on your project scope:

Iterations and pivots

Define and Update the Development documents

Refinement and definition loops to finalization

Color finishes specification 

Graphics Definition specification

Final Cad

Final Code structure