Bart Massee Design — Industrial Design Studio, Netherlands
Design for
Design for
what's next.
Product innovation, visualization & animation, XR experiences and AI-embedded design — from first sketch to functional product.
See the Home Print Vision→Driven by curiosity and three decades of practice, I help teams turn their vision into products and experiences that are simple, functional and genuinely wanted — with AI woven into the workflow, not bolted on.
Where industrial design meets emerging technology: tangible products, virtual spaces, and the tools that connect them.
More about the studio↗“I've always felt a spark of invigoration and empowerment when working with you. Your encouragement has given me a huge boost — I only hope I can work with more people like you.”— Brett Buchholtz, HP
Selected Works
A selection spanning print futures, mobility, immersive design and the studio behind them.
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Home Print Futures
HP · Domestic chameleons for Print@Home
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Metagro Y-truck
Mobility · The original Terberg YT designed · 1996
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Diagnostics
HP · Human factors for rapid mass testing · 2020
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HyperX — Phygital
HyperX · 3D-printed custom accessories · Virtual drops and Avatars
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Virtual Spaces
HP · XR · walkable collaboration worlds
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About the Studio
Capabilities · Process · Contact
That's the short tour.